The Surveys & Opinion Polls Directorate is concerned with measuring the attitudes of public opinion and carrying out accurate and impartial surveys on local, regional and international issues. The goal is to support research and assist policy makers and government officials in making decisions based on facts and an evidence-based, scientific approach. The directorate has a ‘Call Center’ that collects the data required for analysis by making phone calls and/or sending e-mails as well as conducting personal interviews with members of sample groups.